No. 01
Nine bars, one game-day feeling.
Role
Creative director
Years
2025–now
Client
Upstream Hospitality Group
Disciplines
Photo, Video, Social
The challenge
Tap Room runs nine locations on Long Island, and the calendar never stops: game days, seasonal menus, holidays, catering and loyalty programs all need fresh creative.
The idea
Build one system and feed it constantly: regular menu and LTO shoots, a shared content library, and templates every location can use.
In motion
What I made
A new look every season, styled and shot in-house.
Launch posts and carousels.
Game days, watch parties and paid social.
Credits
Creative director: Billy Aberle
Client: Upstream Hospitality Group
Next
02 Virgin Hotels New York City →
