Good taste goes a long way.
Photography, video and social content for restaurants, bars, hotels and food & drink brands.
Food, drink, spaces and people · Based in NYC
PhotographyVideoSocial contentReelsFood & drinkCocktailsSpacesPeopleCateringMenus & launches
Selected clients
Virgin Hotels · SiriusXM · Verizon · NBA · AT&T · Lego · Wells Fargo · Xfinity · Qatar Airways · Geico · Jack Daniel’s · Under Armour · NewYork-Presbyterian · New York Giants · Phoenix Mercury · Florida Panthers · GHD · Kim Crawford · Lime-a-Rita · NRF · Fishbowl · Tap Room · Bango · Aitana · The Riff Raff Club · Everdene · The Ivory Peacock · Tavern on Jane · Ploume · Akdeniz Mediterranean · Le Piment Sorcier · Privé House · Idaho Bar · The French Workshop · Salt Shack · Surf Shack · The Boat Yard · Overlook · Island Time Hospitality
Selected work
All work, 10 projects →
01 Tap Room / Nine bars, one game-day feeling.

02 Virgin Hotels New York City / Every outlet, its own appetite.

03 Bango / Bowls, smoothies and a brand built to grow.

04 The Riff Raff Club / A cocktail club with a point of view.

05 Aitana / From the pass to paid social.

06 Everdene / Seasonal plates, shot to be craved.

07 Surf Shack / Summer, served on the sand.

08 Idaho Bar / A bar brand built for the feed.
In motion
All video →What we make
Content people actually stop for.
Billy Boy Studio is the New York photo, video and social content studio of creative director and photographer Billy Aberle.
We shoot food, drink, spaces and people for restaurants, bars, hotels, hospitality groups and food and drink brands, then turn every shoot into reels, posts and a content library your team can use for months.
One creative lead from planning to delivery, so the work stays on brand and on schedule.
Kind words
I have worked with Billy on several projects! He is my go-to for clear creative and intentional design execution! He not only understands it creatively but also strategically which makes the process so much smoother and the outcomes so much more effective! I highly recommend for any project!
Billy is fast, reliable, and a pleasure to work with. Our department has used him for multiple projects over the years and he always delivers. He is responsive and proactive and he works quickly to meet our extremely tight deadlines.
Billy is a consummate professional and a joy to work with. His sense of urgency, breadth of knowledge and style have helped my business immensely. Highly recommend.
Let’s make something.
Based in NYC. Shooting across New York and beyond.






