The challenge
Aitana needed menu, cocktail and holiday content that could do double duty as advertising.
The idea
Shoot every dish with the ad in mind, so the same session feeds the menu, the feed and the paid campaigns.
No. 05
Aitana
From the pass to paid social.
Role
Creative director
Years
2024
Client
Virgin Hotels NYC
Disciplines
Photo, Video, Social
In motion
What I made
- Menu and dish photography
- Vertical dish videos for social
- Cocktail photography
- Thanksgiving campaign content
- Paid social and display ads
Menu photography
Launch and social
Pre-opening social, paid ads and events.
Credits
Creative director: Billy Aberle
Client: Virgin Hotels NYC
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