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No. 04

The Riff Raff Club

A cocktail club with a point of view.

Role

Creative director

Years

2024–25

Client

Virgin Hotels NYC

Disciplines

Photo, Social

Guest in the lounge at The Riff Raff Club with a cocktail

The challenge

The Riff Raff Club, inside Virgin Hotels NYC, needed to look as bold online as it feels in the room.

The idea

A moody, after-dark visual language carried from the brand identity through the cocktails, the invitations and the feed.

What I made

Cocktail and nightlife photography

The bar at The Riff Raff Club, lights on
Espresso martini
Orange cocktail in a coupe, from above
Martini with a lemon twist
Guest in sequins at The Riff Raff Club
Sipping a cocktail against the skyline
A toast over the Manhattan skyline
Old fashioned with an orange twist
Manhattan with vintage bottles
Guest with a black bag, in black and white
The lounge at night with city views
Cheers at a late-night party

Social

Reservations open paid social ad

Credits

Creative director: Billy Aberle

Client: Virgin Hotels NYC

Let’s make something.

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